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How to improve your marketing matrix
There is a proliferation of financial magazines in the marketplace but very few that offer targeted communication to the Hedge Fund industry.
For example a list of financial magazines and newspapers would include some of the following:
- Professional Wealth Manager
- Hedge Fund Manager Week
- FT Mandate
- Financial news
- Alternative Investment News
- Global Money Management
To take out a full-page, full colour advert in many of these magazines would cost in excess of £10,000 alone. However, sponsoring Hedge Fund Replication and Alternative Beta gives you access to a whole range of marketing activities in an unbeatably cost effective way!
Direct mail is much more effective way of targeting niche markets such as this – but how do you access and acquire such targeted database? By the time you have paid minimum orders on list rentals, designed, printed and mailed thousands of direct mail pieces you could have blown a further £10,000.
And that’s all you’ve got for £20,000!
    
Events as a marketing channel
This is where events really come into their own. As a sponsor you can take advantage of our fully integrated and extensive marketing campaign. As you can see from this year’s campaign we use a broad spectrum of media, leveraged from our global niche databases and by working closely with publishers and endorsing bodies.
Depending upon the sponsorship status, a sponsor’s logo, name and web link is carried throughout the campaign and on all the media types. This creates a massive amount of brand awareness for sponsoring organisations.
Then there’s the event itself. Two days with senior executives from your target market – off the page advertising and online marketing cannot offer you this opportunity. OK, the numbers may be smaller, but to meet and have direct one-to-one contact with several hundreds of your prospects is surely a marketer’s dream?
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